Author: Ann Boots

Ann Boots co-founded a leading digital marketing company in Hawaii in 2009, working in website and software development, SEO, PPC and social marketing strategy. She has over 15 years of sales, marketing, advertising and sales management experience. She worked at Cox Media Group running a sales team selling radio advertising to business in Hawaii. She created successful campaigns and promotions for Weight Watchers, Times Supermarkets, MercedesBenz, Central Pacific Bank and many others and later started and lead their Digital Marketing Department.

What’s the value of YOUR brand?

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What is a brand?  

A brand is about perception and differentiation.  A brand makes you feel something.  Pepsi drinkers hate Coke.  Apple users think they’re more creative than Windows users.   People identify with brands.

A brand is CONSISTENT.  Harley

McDonald’s doesn’t make the best hamburgers, but they will taste and look the same anywhere in the world. You’ll get a warm, decent, cheap burger served fast.

When I order a latte at Starbucks, I get the exact same ounces of espresso all the time.  It doesn’t matter which barista is working that day.  The drink I ordered in San Francisco was exactly the same as the one I ordered in Bangkok.

A brand is a promise; an expectation. Read More