8 Reasons Why Your Website Needs To Be On WordPress, Even If You’re Just Getting Started

WordPress_logoWordPress is a content management system that makes it easy to edit and manage the content on your website and your blog.

I’ve seen a lot of new entrepreneurs make the mistake of starting a website on non-WordPress or “easy” website solutions.  If you’re wondering what website platform you should use to get started, here’s why you need to get started on WordPress.  

 1.  It’s Free.

You only need to pay for hosting and your domain name.  And you’re not limited to the hosting provider that your platform sits on.  Blue Host and  Site Ground  make it easy to install WordPress from their control panel when you purchase a hosting account.

2.  There are thousands of themes or templates; many are free.

When you’re just getting started, you don’t know which direction your business is going to take, so you need to be flexible.  A website that works for you now may not work for you six months or a year from now.

With WordPress it’s fairly painless to change a theme or the layout of a site that you’ve outgrown.  Simply go into your admin panel and select Themes under the Appearance tab and setup a new theme.  You may have to do some reorganizing and formatting to make adjustments for the new theme.

You also have the option of hiring someone to create a custom theme.  You’re not locked into just the themes that are available in the marketplace.  Find a web designer that does custom theme WordPress development, or a WordPress Themer, and they can design your site to your exact specifications.

If your business is new and you don’t have a lot of content yet, you may want to select a simple theme and work on adding content to your site before you invest too much in how it looks.

3.  It’s Open Source.  You have access to Plugins.

Open Source means that WordPress opens it’s source code to the public so the development community has access to improving it and contributing new features.

Plugins are snippets of code that developers create that you can load into your website so it can perform special functions.  In the past, if you wanted your website to have a shopping cart, you’d have to pay a Webmaster thousands of dollars to add that feature to your website.  Now with WordPress, you can download a free plugin and add it to your site.

There are thousands of WordPress plugins to make it easy to add things like Contact Us forms, maps, photo galleries, testimonials or membership areas on your WordPress website.

4.  Help is inexpensive and widely available.

Because WordPress is so popular, open source and written in php, a widely known programming language, it’s easy to find developers to help you with fixes to your website.  You can get quick fixes on Fiverr or Upwork.  WP Curve offers a low monthly rate to have a WordPress webmaster do quick and easy fixes  on an ongoing basis.

5.  Many services integrate with WordPress.

Common online tools or services work easily with WordPress.  Companies like Mail Chimp, AWeber, Lead Pages make their tools work better with WordPress.

6.  Google loves WordPress sites.

The way WordPress organizes site content makes it easy for Google search engine robots to index or crawl and read content to help your website show up in search engine pages.

There are Plugins or tools you can install to help your website increase it’s search engine rankings, like Yoast.

7.  Great for partners and teams.

You can add users and permission levels so more than one person can add content to your site without having to share the same login.

8.  It’s easy to use!Screen Shot of WordPress

I probably should put this at the top of the list.  If you can use email or Word, you can create a post or add a page to WordPress.  You can learn how to do most of your daily tasks in a 15 minute tutorial.

Most of the editing features will be very familiar and intuitive.  I’ve added a screenshot of this blog post I’m writing from my WordPress admin console so you can see what the editor looks like.

There’s tons of free tutorials and information out there.

If you want to get started and promote yourself or your business online,  put your website on WordPress.  It’s appropriate for majority of businesses, and it’s easier than you think to get yourself setup for success.

Ann Boots

Ann Boots co-founded a leading digital marketing company in Hawaii in 2009, working in website and software development, SEO, PPC and social marketing strategy. She has over 15 years of sales, marketing, advertising and sales management experience. She worked at Cox Media Group running a sales team selling radio advertising to business in Hawaii. She created successful campaigns and promotions for Weight Watchers, Times Supermarkets, MercedesBenz, Central Pacific Bank and many others and later started and lead their Digital Marketing Department.

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