A logo design contest can go really great or just fall flat; much of the outcome is in your hands! I have created or managed dozens of logo contests over the years from various different sites such as 99Designs and my favorite 48HoursLogo; despite the site I have found when I am the most active and encouraging in the contest that I get the best results from the designers.
Have you ever wanted a logo, but thought it was only for larger companies with bigger budgets? What if I told you it is easier and less expensive than you think to develop one? I’ll show you how to get a professional logo designed for $129 or less and develop your brand identity.
Why do you need one?
A logo and consistent use of colors and typeface will help your audience recognize and remember your brand, you you’ll stand out. It reinforces the image you want to project and helps you gain credibility through a consistent, professional look.
What’s in a brand identity packet?
What is a brand?
A brand is about perception and differentiation. A brand makes you feel something. Pepsi drinkers hate Coke. Apple users think they’re more creative than Windows users. People identify with brands.
McDonald’s doesn’t make the best hamburgers, but they will taste and look the same anywhere in the world. You’ll get a warm, decent, cheap burger served fast.
When I order a latte at Starbucks, I get the exact same ounces of espresso all the time. It doesn’t matter which barista is working that day. The drink I ordered in San Francisco was exactly the same as the one I ordered in Bangkok.
A brand is a promise; an expectation. (more…)